Month one was the proof. Three months in, this is the compounding. Rcor Windows & Doors closed $191,000 in revenue, added $350,000 to pipeline, generated 24 qualified opportunities, and locked in new builder relationships that will keep producing — on $1,250 in Meta ad spend and a $3,500 total marketing stack. Here's the full breakdown.
$191K
Closed Revenue (Month 3)
100x
Pipeline ROAS on Full Stack
Month two was the breakthrough — $400K pipeline, $70K closed, $1,700 in ad spend. The real test was whether the system could keep producing once the easy demand had been served, the warmest audience had been worked, and the operation had to perform on a recurring basis.
01
Opening months pull from the warmest available audience. The challenge by month three was holding cost-per-lead and lead quality steady — or improving them — even as the easy demand thinned out.
02
Pipeline doesn't pay invoices. By month three the question shifted from “can we generate quotes?” to “can we land deposits?” — and do it without choking off the next wave of leads.
03
Single-project homeowner work is solid. Repeat builder and commercial relationships compound. The unlock was whether the same ad system could attract custom-home and commercial buyers without changing the brand or fragmenting the budget.
How we scaled Rcor's system from a one-time breakout into a repeatable engine over three months.
$191K
Closed Revenue
$350K
Pipeline Added
15–18x
Profit ROAS (Full Stack)
$3,500
Total Marketing Stack
24
Qualified Opportunities
The profit math, because revenue ROAS is the lazy number.
Of the $3,500 total marketing investment, $1,250 went to Meta ad spend — meaning Rcor produced these results on roughly 27% less ad spend than month one's breakthrough. On a 28–33% markup, $191,000 in closed revenue produced roughly $53,000 to $63,000 in actual profit. Against the full $3,500 marketing stack (ads, management, tooling — everything), that's a 15x to 18x return on real dollars in the bank — not top-line revenue, not pipeline projection, not ad spend in isolation. Pipeline ROAS on the full stack sits at 100x. Cost per qualified opportunity worked out to roughly $130 on the full stack.
And those 24 opportunities weren't tire-kickers. They were consistent with premium homeowners, custom-build projects, and commercial work — the exact buyer profile Rcor is built to serve.
The four moves that turned a breakout opening month into a system that compounds.
Step 01
Kept the creative, offer, and audience that produced month one's results running at scale. Don't fix what isn't broken — feed it more attention.
Step 02
Built a second creative track aimed at custom-home buyers and commercial projects. Same brand, sharper positioning for the higher-ticket prospect.
Step 03
Used the inbound volume to seed relationships with local builders. Those relationships now generate ongoing project flow outside the ad system entirely — a compounding asset that doesn't show up in any single month's ROAS calculation.
Step 04
Tightened the follow-up loop so qualified leads got into the showroom within hours, not days. Speed is the single biggest lever on close rate in this category.
“Month one proved this could work. Three months in, it isn't going anywhere. The pipeline is real, the deposits are landing, and we're closing relationships with builders that wouldn't have known we existed six months ago.”
— Rcor Windows & Doors
If you run a showroom-based home improvement business and you've been waiting for a marketing partner that can produce numbers like these — and back them up with the math, on the full stack, not just ad spend — this is what we do.
